Join Thousands of Australian Dogs Eating Better
The Difference Is Clear
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What we deliver
Real ingredients you can read
Completely additive free
Proudly Australian made & owned
Made to nourish your dog
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What others deliver
Mystery meat and unidentified fillers
Artificial colours, flavours & preservatives
Foreign-owned, mass manufactured
Made to sit on a supermarket shelf
Is Your Current Dog Food Causing These Issues?
Dull & Itchy Coat
Likely cause → Low omega fatty acids in cheap food
Our solution → Natural omega balance from Australian proteins and quality oils
Low Energy, Always Tired
Likely cause → Unnamed "meat meal," by-products, and a low protein %
Our solution → High-quality Australian protein from named meat sources
Sensitive Stomach or Digestive Issues?
Likely cause → Fillers, by-products, and artificial additives
Our solution → Single-source protein, no fillers, no artificial preservatives
Choose Your Dog's Formula
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Man's Best Puppy Lamb Food
Regular price From $41.95 AUDRegular price -
Man's Best Lamb Adult Food
Regular price From $41.95 AUDRegular price -
True Colours Lamb Adult Food
Regular price From $35.95 AUDRegular price -
True Colours Chicken Adult Food
Regular price From $35.95 AUDRegular price
Not sure which is right?
100% Australian Made & Owned
From Our Small Aussie Team to Your Best Mate
Proudly Australian and based just a few hours south of Sydney, our small team brings over 90 years of combined experience in the pet industry. We work closely with vets and pet nutritionists to craft recipes that dogs truly love.